Logo design used to be a very lengthy process for designers. There was sketching and revising and a lot of back-and-forth with clients. AI tools like Recraft simplify and improve the process making it much faster and easier to design logos. 

Designers can generate multiple logo concepts in seconds, experiment with various styles and color palettes, and refine designs instantly. This not only saves time but also allows for more creativity and flexibility.

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AI logo tools also enhance design professionalism by maintaining consistency across versions. Designers get polished results to present confidently to clients.

Why use AI for logo creation?

There are plenty of ways AI tools improve the logo creation process for designers:

• Speed: What used to take days or weeks to perfect can now be done in minutes. AI generates multiple logo concepts in seconds, significantly reducing production time.
  
• Variety: AI tools allow designers to experiment with multiple design styles, layouts, and color palettes. This makes it easier to generate a broad range of ideas and explore creative directions that might not otherwise have been considered.
  
• Professionalism: AI lets designers quickly generate polished logo concepts and deliver proposals to clients. The ability to provide multiple options enhances the designer-client experience.
• Consistency: AI can maintain design consistency across multiple logo versions, ensuring your brand identity stays cohesive.

How to create a logo with Recraft 
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1. Open a new project and create an image frame

Set up a workspace on the Recraft Infinite Canvas. Click ‘Image’ to create a frame, open the style library and select ‘Vector art.’ Vectors are perfect for scalability and ensure the logo looks crisp and sharp across different mediums. 

2. Choose a style
After selecting vector art, browse through the available styles. Choose one that resonates with the brand. Go vintage with “Color blobs’, minimalist with ‘Linocut’ or playful with ‘Cloud curves’. Click "Apply" to generate logo variations in this style. 

3. Describe the company 

Provide some context for the logo. Add a brief description of the company or sector, like ‘cleaning service’ or ‘sporting goods store’. Users can also add the company name. Select an aspect ratio and slide the detail level toward the low end for a clean and recognizable design.

4. Set parameters and hit Recraft

Recraft lets to generate between 1 and 4 versions of the logo; each will be unique with slight color and style variations. Toggle on ‘Style diversity’ if you want Recraft to propose the logo in different styles. Play with color. Hit Recraft to generate the logo(s). 

5. Fine-tune, iterate and export

This is the beauty of Recraft. Logos can be iterated endlessly and fine-tuned to perfection. Click on a logo version, go to the ‘Fine-tune’ tab, select a level of similarity and hit Recraft again. Any time creator wants to save a version, just hold the option key and drag it to another place on the canvas.

Export the logo as SVG (ideal for scalable vector graphics), PNG, JPG or even as a Lottie animation for dynamic branding projects.

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Tips for creating great logos with AI
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Here are some additional tips and best practices:

• Be specific. The more specific and clear the description, the better Recraft can tailor the logo. Provide context about the company’s industry. Include any details associated with the brand. The Recraft AI image generator is powerful.
  
• Experiment with styles. Recraft has a bigger style library than any other AI tool. Creators can even create their own styles. The beauty of generative AI is that it lets designers test many styles with no additional time or effort.
  
• Iteration, iterate, iterate. Recraft makes it super easy to test slight changes or redo any logo version. Explore many variations. It’s an effortless and fun process.
  
• Collaborate with other Recrafters. Recraft’s collaborative features let designers invite other designers to view and comment on their work. Jump onto the Recraft Discord and meet new designers with whom to collaborate. 

Ready to start generating logos with AI? Log in or sign up now at recraft.ai.