Brands thrive on consistency. A recognizable brand will successfully build trust with audiences and create a cohesive visual experience. But maintaining consistency across designs is complicated! It requires keen attention to detail, from matching colors and styles to ensuring uniform levels of complexity everywhere. 

All those adjustments and comparisons slow down a design workflow – especially on larger projects with multiple assets. Recraft resolves this by making it super easy to generate multiple images in a single style – in just one click.

Step-by-step: creating image sets with Recraft

Start a new project in Recraft and follow these steps to build a customized set of illustrations or icons:

1. Launch the ‘Set’ tool: Click the ‘Set’ tool icon in the toolbar. A panel will open and ask you to describe up to six images.
2. Describe your images: Add six descriptions (text prompts) to tell the AI image generator what you want to see. Be as specific as possible. 
3. Select your style and colors: From the style panel, select a predefined Recraft style or select a style you have created yourself. You can also add a custom color palette to match your brand’s colors. 
4. Adjust the detail level: Use the “level of detail” slider to adjust complexity. Set icons at the low end and more complex illustrations at the high end.
5. Generate your image set: Click 'Recraft' to generate your cohesive set of images in seconds. If you don’t want to further edit, you can export in .png, .jpeg, or .svg formats.

Edit and customize image sets

Recraft AI has a powerful editing toolkit that allows you to iterate and perfect your images. Here are some tips for refining your designs:

Iterate images with AI: If you love all but one image, ask Recraft to iterate just that one – or iterate all six. Recraft AI can do creative thinking for you.

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Test another style: It used to take hours to do this, but with Recraft users can just select another style and hit Recraft to generate your six images in a new style.

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Fine tune with the AI eraser: Modify specific elements without changing the rest of the image. Perfect for making quick edits to a single icon or illustration.

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Try an AI-generated color palette. Need a little color inspiration? Roll the dice and let Recraft select a random color palette. 

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Vectorize it: Working with raster images but decide you want more scalable images? One click converts any image into an editable vector format or .svg.

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This capability to create consistent image sets with AI empowers designers to quickly develop icon libraries that fit seamlessly within any digital platform.

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When to use branded image sets: 5 use cases

Cohesive image sets or “branded images” are collections of images – illustrations, icons or graphic elements – that have a cohesive style that communicates a particular identity. They usually have matching color schemes, line weights or aesthetic qualities.

A well-crafted image set can unify the user experience, strengthen brand identity and make any project more visually appealing. For designers that need to be creative while maintaining visual consistency, Recraft’s image set generator is a game-changer. 

Here are 5 projects that creators can do faster and better with Recraft image set generation:

• Brand guidelines: Recraft speeds up the time it takes to create branding proposals for clients. You can come up with different brand styles and show clients how each will look across different platforms – in a fraction of the time it used to take.
• Website design: Apply a branded style to sets of illustrations or images to use across the entire web. A huge time saver for web designers. 
• Marketing campaigns: Create a collection of cohesively styled illustrations or graphics to give campaigns a unique flavor. 
• Social media content: Make your brand stand out in an easily recognizable style. Recraft lets creators quickly create image sets to use across social channels. 
• UI/UX projects: Design cohesive icon sets for app interfaces, creating a smooth user experience that communicates a cohesive brand. ‍

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‍Best practices: how to maintain consistency across design projects

There are a few things that improve brand and image consistency across design assets. Here’s a quick best practices checklist, with tips on how Recraft helps you easily follow best practices. 

• Maintain a defined color palette
  Using a consistent color scheme across your set reinforces brand identity and visual harmony. With Recraft you can apply your own color palette with specific hex codes or use the Recraft AI color palette generator to create new palettes and apply them across projects.
  
  
• Find a unique style that communicates brand
  Different projects call for different aesthetics. You can use Recraft’s AI image generator to easily explore new styles or iterate your favorites and come up with all new on-trend styles. It’s a creativity boost as well as a workflow hack.
  
  
• Maintain a consistent style everywhere
  Once you’ve found the right style for your project, it’s vital that all assets you produce wear that style. This is not traditionally quick and easy, but Recraft lets you add your style to the Recraft style library and generate as many images as you want in that style.
  
  
• Keep it simple, UI designers
  The Recraft image set generation feature gives app designers a big boost. Usability is all about simplicity, so interface icons should have minimal complexity and detail. Recraft lets you select from very simple styles like icon, pictogram and colored shape.
  
  
• Optimize for different platforms
  It’s a hassle to have to convert images for social, web and print outside of your design platform. Recraft integrated this step. You can export images in multiple formats, including .png, jpeg and .svgs. Big time saver. 

Create your own styles: a Recraft superpower

The Recraft style library is packed with cool and trendy styles and new ones are added all the time to keep you up to date with the latest design and art trends. But the best thing about Recraft’s style power is that you have the freedom to create your own styles – as many as you want! 

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You can blend or mix styles, create a style based on defined brand elements or based on a collection of images. You can select a preset style, modify the color palette and save it for future image generation.

Brand style customization feature allows users to upload reference images for the AI to generate branded content. The new style creation flow allows for fine-grained experimentation with style details to get exactly the style required for the brand's unique look and feel.

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Ready to create cohesive image sets for your projects with Recraft AI design platform? 

Sign up for free or get a professional subscription to uplevel a design craft: recraft.ai 

And check out the Recraft community gallery to explore all the ways designers are using Recraft to create new styles and develop their art.