Discover how MEGA SEO helps clients create branded images in custom styles using the Recraft API
MEGA SEO offers an end-to-end automated SEO tool focused on content generation and optimization. They help startups automate processes like keyword research, content creation, internal linking, and posting, and turn novel sources of content like Reddit and YouTube into SEO-optimized content. In creating top-tier content for their clients, MEGA SEO relies on quality visuals for every post to enhance engagement and help customers maintain a cohesive brand image.
MEGA SEO creates a tailored image for every article across its customers — producing thousands of articles daily. Since the company works with a wide range of brands, each with its unique style, maintaining visual identities and consistency is essential to preserving brand authenticity and meeting client expectations.
They initially attempted to solve the style consistency issue by using prompt engineering with DALL-E. However, this approach wasn't suitable to ensure a uniform style across all images, which led to inconsistent visuals on different SEO pages for the same client. This made it difficult to maintain an aligned brand aesthetic. Because the images didn’t match the brand style, the team had to fix them by hand and redo them often, so this slowed down their work (and cost them money).
In addition to style inconsistencies, the overall quality of the images generated by DALL-E was a recurring issue. The tool often introduced irrelevant or inaccurate elements into the visuals, commonly referred to as hallucinations, which rendered the images unusable for clients. These quality issues not only added extra work for the team but also led to higher costs, as additional resources were needed to correct or regenerate the faulty outputs. For a fully automated SEO tool, delivering low-quality images risked damaging the company’s reputation and eroding customer trust.
MEGA SEO evaluated several alternatives, including Midjourney and Stable Diffusion, before discovering Recraft. Recraft quickly stood out because of its image quality, style consistency, ease of transition, and cost efficiency. Making the switch from DALL-E took less than 30 minutes without disrupting workflows — and customers immediately noticed better images.
Recraft’s high-precision image generator has significantly streamlined the MEGA SEO team's process by producing more accurate and brand-aligned visuals. Previously, customers frequently requested adjustments to ensure images reflected their brand identity. With Recraft (compared with DALL-E), the need for these edits has been reduced, leading to a 15% decrease in the number of images generated per article, saving both time and resources.
With Recraft, MEGA SEO helps clients create branded images in custom styles. Their customers can upload up to five reference images and easily generate blog visuals in the same style, making the process faster and more effective for producing thousands of articles daily.
“Working with Recraft has been incredible. Not only do the images look 100x better than they did with DALL-E, but we’re saving a ton of money on our generation costs, a ton of time by having much greater consistency, and our customers are happier… plus, the team there has been amazing to work with.” - Michael Ralph, MEGA SEO Cofounder
Recraft’s robust customization tools transformed the company’s ability to create tailored, AI-generated images. The MEGA SEO team uses brand colors when generating images, a feature that is available in Recraft but not available in DALL-E. This capability allows companies to create visuals that are aligned with their brand's color schemes.
Customers have been loving the new images and brand cohesiveness. They’re especially excited about the prospect of reducing bounce rates, improving shareability, and driving higher click-through rates (CTR) given the higher quality images compared to the DALL-E-generated ones. The MEGA SEO team determined the improved quality of their images based on a noticeable reduction in customer requests for revisions and general positive feedback. Customers were requesting fewer regenerations, which indicated that the images were aligned more closely with their expectations. The team observed this trend through ongoing customer interactions, suggesting a higher level of satisfaction with the images.
Recraft's affordable pricing helped MEGA SEO lower per-article costs by more than 50% by reducing manual intervention, lowering image revision cycles, and improving unit economics.
MEGA SEO’s customer, a dog park marketplace, elevated their image generation with consistent, on-brand visuals using Recraft. They can now generate more sensical images that perfectly fit the style and coloring of their brand for a more cohesive blog — without sacrificing quality.
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After Recraft:
This B2B SaaS company needed greater consistency when it came to image style. The lack of brand cohesion was causing them to post fewer and fewer articles, nearly driving churn. Using Recraft, MEGA SEO SEO transformed this client’s images to encapsulate their style and specific brand colors (primary and secondary oranges, along with primary and secondary blues).
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After Recraft:
Another customer, a B2B SaaS supporting insurance agents, went from eight to 10 regenerations per article to less than three with Recraft. Due to their highly niche blog content, Recraft was the only tool that could support extreme precision and customization — while still meeting their brand style guidelines. The results are more consistent, accurate images that perfectly incorporate their brand’s colors and elements.
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After Recraft:
After dealing with inconsistent image generation, MEGA SEO found Recraft. They now produce consistent images for thousands of blog posts daily — at less than half the cost given the higher quality images compared to competitors.
Recraft provides everything the company needs for scalable image generation: design consistency for on-brand visuals and high precision for reliable outputs — helping reduce the number of images generated per article by 15%.
The Recraft API offers a complete solution for businesses, combining image generation with AI tools for image manipulation, such as vectorization, background removal, upscaling, and enhancing image quality to perfection.
With image generation API, Recraft users can generate images that match their brand’s styles, ensuring a consistent look across all the assets. API makes it simple to create unique branded images at scale.
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