Content Strategist & Copywriter

Founded in the US in 2022 and now based in London, UK, Recraft is an AI tool for professional designers, illustrators, and marketers, setting a new standard for excellence in image generation.

We designed a tool that lets creators quickly generate and iterate original images, vector art, illustrations, icons, and 3D graphics with AI. Over 3 million users across 200 countries have produced hundreds of millions of images using Recraft, and we’re just getting started.

Join a universe of professional opportunities, develop and support large-scale projects, and shape the future of creativity. We are committed to making Recraft an essential, daily tool for every designer and setting the industry standard. Our mission is to ensure that creators can fully control their creative process with AI, providing them with innovative tools to turn ideas into reality.

If you’re passionate about pushing the boundaries of AI, we want you on board!

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As we scale, we’re looking for a Content Strategist & Copywriter to define and execute our content strategy — ensuring a cohesive, engaging, and high-quality brand voice across all channels. This role is a hybrid of content strategy and execution. You’ll be responsible for shaping our brand’s voice, messaging, and content across marketing, product, and customer touchpoints. You’ll collaborate closely with design, marketing, and product teams to craft compelling narratives that resonate with creative audiences.

Content Strategy & Leadership

• Own and evolve Recraft’s voice and tone guidelines to maintain a consistent, engaging, and adaptable brand personality.
• Act as a strategic partner to marketing, design, and product teams, ensuring content aligns with brand and business goals.
• Establish a content workflow that prioritizes and coordinates cross-functional needs, scaling efficiently as our content demands grow.
• Oversee quality control across all content surfaces (website, marketing, product, email, social media, etc.).
• Leverage customer insights and industry trends to refine messaging and content approach.

Content Creation & Execution

• Develop high-quality content across a range of formats: blog posts, customer stories, website copy, sales materials, email newsletters, and more.
• Write clear, engaging, and persuasive copy that speaks to creative professionals and reflects industry nuances.
• Craft messaging that bridges technical capabilities with compelling storytelling.
• Experiment with AI-assisted content generation while maintaining a high level of originality and quality.

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• Proven experience in both content strategy and copywriting, ideally within a SaaS, design, or AI-driven company.
• Exceptional writing and editing skills in English (native or high fluency), with an ability to capture tone, nuance, and personality.
• Experience working with AI-assisted content tools and understanding how to integrate them effectively.
• Portfolio that demonstrates range and strategic thinking, including messaging development and execution across multiple formats (long-form, web, email, sales collateral, etc.).
• Ability to work cross-functionally with marketing, design, and product teams to create cohesive brand messaging.
• Strong organizational skills to manage multiple projects, stakeholders, and shifting priorities.‍
• Nice-to-have: Experience writing for creative professionals, designers, or artists—understanding their mindset and expectations.

• Work on cutting-edge AI technology that empowers creative professionals.
• Join a fast-growing, innovative team with a global presence.
• Shape the voice and content strategy of a brand at the forefront of AI-driven design.
• Fully remote role with flexible working, as long as you can align with London-based team hours.

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Interested candidates should submit their CV, portfolio and a short introduction to [email protected]. Please include the position name in the subject line.

Join Recraft and help build the backend systems that power the future of AI-driven creativity!

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