Learn how a delivery app product designer used Recraft to solve creative challenges
For Roman Kuzhel, Product Designer & AI artist, finding a tool that delivers creativity and control was a game-changer. While experimenting with various AI tools like Midjourney and DALL-E, Roman encountered a familiar frustration: unpredictability. Midjourney, he notes, often behaves like "an unruly child"— impressive but challenging to understand. Recraft solved a critical problem for Roman: generating consistent, high-quality visuals with repeatable results.
In this case study, we explore Roman’s journey with Recraft and how it helped him tackle diverse projects — from designing gamified achievements for a delivery app to creating standout visuals for conferences and generating polished logos for his personal projects.
Roman first turned to Recraft while working as a product designer at Dodo Pizza, a global brand with over 1000 locations across 23 countries. Tasked with creating a set of consistent achievement badges for a gamified courier app, he needed visuals that were not only uniform in style but also visually appealing.
The challenge? Roman didn’t have access to a dedicated 3D designer, and existing design styles at Dodo didn’t match the new vision.
So he started exploring AI tools. Midjourney and DALL-E showed promise but failed to produce repeatable results. That’s when Recraft came into play. With limited time for brainstorming and iterations, the team leaned on Recraft to generate some brilliant ideas.
“Recraft nailed the predictability. I was able to generate nine consistent, visually striking images with a unique metaphorical style,” Roman shared.
While Midjourney excelled in the stylistics the team needed, Recraft’s ability to maintain consistency across multiple images was unmatched.
The designer needed to showcase a test iteration, visualize the idea, and present the concept effectively. Recraft helped package it into stylish visuals.
The result? The wow factor.
Roman began experimenting with Recraft for other creative challenges, including helping design visuals for a Psychological Conference on the Brain and Learning.
The goal was to create a series of images representing famous scientists across various fields. Recraft proved to be the perfect tool for the job. Roman generated an initial image and then used Recraft’s capabilities to create variations in the same style.
“What stood out was how Recraft wasn’t just about delivering a final product. It became a powerful brainstorming tool. Recraft generated various concepts quickly, allowing me to explore visual metaphors and refine ideas.” - Roman explained.
This use case highlights one more value of Recraft: its ability to spark creativity. Recraft equips designers with the tools to organize their artboards, allowing for side-by-side design comparisons. Roman describes it as a “visual brainstorming assistant” that’s fast, affordable, and incredibly useful for mapping out ideas in the early stages of a project.
Another standout moment came when Roman used Recraft to design a logo for his personal project —a tennis-themed concept. He relied on Recraft’s mockup and upscaling features to render a polished image that seamlessly incorporated a tennis ball and logo.
“I loved how Recraft rendered the logo onto the tennis ball with natural-looking blurs and lighting. The final image was so good that I used it directly as a cover image for a Telegram channel without any additional edits.” - Roman said.
Among Recraft’s features, Roman finds Background Removal to be the most useful in his day-to-day workflow. “It’s hands down one of the best tools I’ve used. It’s quick, easy, and incredibly effective,” he shared. It’s worth mentioning that Midjourney, Ideogram, Adobe, and Flux do not offer this feature. Roman tried working with Flux, but it’s challenging to figure out without specialized knowledge. Recraft is simple and intuitive for his personal workflow.
For Roman, the most significant value Recraft brings is predictability. Unlike other AI tools that often produce inconsistent results, Recraft excels at delivering visuals that meet expectations every time.
"With Recraft, I don’t have to spend hours tweaking prompts or training models. It just works. Most generators, including the unruly child Midjourney, struggle with that level of predictability."
This predictability, combined with an intuitive user interface and advanced features, makes Recraft an indispensable tool for designers like Roman who need reliable results. The image generation quality of the latest model, Recraft V3, is better than all existing image generation models, as proven by public benchmarks.
Roman’s experience with Recraft showcases its versatility and reliability. The SOTA image generator proved to be a tool that balances creativity with control. For designers seeking a predictable, user-friendly AI tool, Roman’s journey is a success story of how Recraft can transform workflows and elevate creative projects.
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