Playgama.com is redefining web game distribution and monetization, making it effortless for developers to reach over 220 million monthly active players across high-traffic platforms—from the USA and Europe to Asia.

The company’s mission is to handle the complexities of game distribution so that creators can focus on what they do best — making amazing games. Through Playgama, developers gain instant access to a global audience, unlocking new monetization opportunities while reducing operational overhead. Beyond game distribution, Playgama is also building its own gaming platform for players, offering a diverse catalog of more than 50,000 web games across all genres.

Continuing case study series, today’s focus shifts to how various departments and solo designers within Playgama.com utilize Recraft in their creative workflows. A seamless user experience and engaging visuals are key to a game’s success, which is why Playgama leverages innovative tools like Recraft to enhance creativity at scale.

From game assets and promotional materials to landing page illustrations and quick mobile sketches, Recraft has become an essential tool for creative output at Playgama.

Below, creators can find six primary use cases that showcase how the team leverages Recraft:

Use case  #1 Game Assets and Cover Images

One of the core use cases of Recraft at Playgama.com is the creation of game assets, mainly cover images and icons. These graphical assets are essential for every game published on the Playgama platform and partner sites. The cover image, in particular, is crucial in attracting users' attention, accounting for up to 50% of a game’s success.

“The game cover accounts for 50% of the game's success. Its attractiveness directly impacts whether users click on it or not. When you visit any gaming website, there’s a flood of bright colors, eye-catching videos, and GIFs. You need a cover that grabs attention and compels people to click on it to stand out.” - Ivan Korzun, Design Director at Playgama.com

The process involves:

• Taking key game elements like screenshots
• Playing the game and finding key scenarios
• Using Recraft to generate eye-catching covers
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“We have a dedicated project in Recraft where we manage a large number of games and create diverse covers. These covers are all very different because if we use the same process repeatedly, the covers will start looking too similar. Recraft helps us achieve this variety. Unlike some other image generators like Midjourney, Recraft is highly customizable”. — Ivan says.

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By using Recraft, Playgama team ensures that their cover images stand out on both desktop and mobile platforms, driving higher engagement and conversions.

Use case  #2 Promo and Marketing Materials

The Playgama team also uses Recraft to create additional promo and marketing materials. This includes:

• Upscaling small screenshots without losing quality
• Cropping images to the required sizes
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“​​We use Recraft to upscale screenshots when necessary. For example, if we only have small screenshots from a phone, Recraft allows us to upscale them without losing quality. This ensures the visuals look great, even when viewed on a desktop. It saves us much time and effort compared to other tools."— Ivan Korzun.

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Use case  #3 Brainstorming and Sketching Graphics

Recraft is also used as a brainstorming tool by the Playgama design team. When designers need to generate ideas or explore visual concepts quickly, they turn to Recraft.

Key benefits include:

• Access to 100+ styles for visual exploration
• The ability to create unique sets of images and visuals that stand out

This feature helps designers quickly move from concept to creation without switching between multiple tools. 
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Another helpful Recraft’s feature is the ability to upload custom color palettes. The team behind Playgama uses this feature often to ensure that illustrations match their brand colors. This way, they don't have to return to familiar Photoshop or other tools to manually adjust colors. Initially, they started using Recraft for this purpose, saving them a lot of time.

Use case  #4 Generating Sets and Icons

Recraft’s feature the Playgama team appreciates is the ability to generate sets and icons. This functionality allows them to create cohesive sets of images that are visually consistent.

“​​One feature I really appreciate is the ability to generate image sets. That’s a game-changer. My only concern is that the limit is six images per set. I’d love to have more”. - Ivan.

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Use case  #5 Landing Page Creation

Recraft has been instrumental in helping Playgama create a landing page with unique illustration styles.

“I needed to quickly design a website and establish an illustration style. I experimented with feeding Recraft various illustrator styles and images to create my unique visual theme. It would have taken me significantly more time and money to achieve the same results through traditional 3D modeling” — Ivan Korzun adds.

Use case  #6 Mobile Version for Quick Visual Notes

Ivan uses a mobile version of Recraft for quick visual notes on the go. For example, when he gets ideas while walking down the street, he can instantly create a visual sketch using their phone. Creators can generate visuals with Recraft on mobile via both iOS and Android apps. 

This use case highlights Recraft’s versatility, making it an essential tool for capturing spontaneous ideas and transforming them into visuals in real-time.

Recraft as a Creative Partner for Playgama’s Growth

Recraft is more than an image generation tool for Playgama — it is a creative partner that enhances various workflows across departments. Recraft helps Playgama’s team save time, maintain brand consistency, and produce visually striking content that drives engagement from game assets to promotional materials, brainstorming sessions, and landing pages.

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