"Recraft’s versatility and efficiency are unmatched. The tool delivers consistent AiGC incredibly fast. With a short prompt, you can get great results, and the setup is super simple." ©
Discover how design teams and creatives are transforming their workflows with Recraft across various use cases — creating branded materials, designing characters, reimagining landing page visuals, ensuring style consistency for app interfaces and icons, developing logos, and much more.
In this latest success story, get inspired by how the talented design team at Mindset incorporates Recraft into their projects. From generating consistent visual assets to crafting branding for major clients, dive into feedback from four of their designers and see how Recraft helps bring their ideas to life.
The Mindset Design Studio team strongly focuses on design experiments for crypto and AI-driven products, actively incorporating AI into the delivery process. The team builds far-out digital products designed to help fast-growing businesses become industry leaders and deliver a best-in-class user experience. Here's how Recraft fits into their workflow and why it stands out compared to other tools:
Before adopting Recraft, the team faced significant hurdles in creating cohesive visual sets. Traditional tools often lacked consistency or required extensive manual effort to fine-tune results. Sometimes, the team mixes generation and editing tools.
Lera, one of the lead designers, shared: "We often spent late nights adjusting every word in prompts or manually redrawing images to achieve the consistency our clients expected. It was frustrating and incredibly time-consuming."
Sabina echoed this sentiment, particularly when it came to generating graphics for social media: "Even tools like Midjourney struggled with maintaining a consistent style across sets, which was a big issue for Instagram carousels and other multi-part visuals. I primarily use Recraft's Icon generation feature — it’s super handy..."
Recraft provided the solutions the team needed, addressing challenges with its user-friendly interface and advanced features. Recraft’s image set generation feature became a game-changer for creating cohesive and consistent designs.
Lera highlighted: "The main feature I use in my work is the generation of an image set, where I can fine-tune the level of detail and choose a color palette. It’s really convenient and game-changing because now I don’t need to spend hours on training a model in Phygital+ or setting up a --tune parameter in Midjourney."
The impact of integrating Recraft into their workflow has been transformative for Mindset Design Studio. Recraft reduced the time required to produce production-ready assets. The team now completes tasks faster, allowing more time for refinement and client interaction.
"With just a short 4-word prompt, we can create multiple AiGC set options and focus more time on details and testing." - Lera explained.
Recraft’s Creative Upscale and mockup creation tools were particularly useful.
"I also love how the upscale feature works — it enhances the image without adding unnecessary details or distorting the colors. The mockup creation tool is nice as well. It’s interesting that prints can be applied not just on the main object or frame but moved around within the entire mockup environment." - Lera said.
One of their standout projects involved creating branding for Ads Tech Platform, where Recraft-generated visuals became a core part of the design.
"We designed the branding (banners, reels, posts), where generative objects—a significant part of which were created through Recraft—became the core of the visuals alongside the geometric form of the substrate included in the identity," shared Lera.
“I consider this neural network the best choice for tasks requiring simple, clear objects. For complex 3D designs with intricate materials and shapes, or for 2D illustrations, it’s not the best fit—it’s better to choose something else." - Anna says.
Recraft enabled the team to experiment with styles and concepts that were previously too time-consuming or challenging with other tools.
As AI tools revolutionize the creative process, design teams increasingly require professionals who can seamlessly integrate multiple neural networks into their workflow. Mindset Design Studio’s experience highlights why versatility in working with AI generators is now a critical requirement in their hiring process.
Alex’s Perspective: "We were looking for someone for a specific project with a defined set of tasks. One of the key requirements was creating packs with a unified theme but adapted to various concepts and styles. With tight deadlines and a large scope, there was no point in struggling with other neural networks. Recraft proved to be the most efficient and reliable solution for this task."
This highlights the necessity of using tools like Recraft for tasks requiring speed, consistency, and the ability to adapt creative assets to different scenarios.
Lera’s Perspective: "For us, it’s crucial that the freelancers we collaborate with aren’t limited to just MidJourney. There are so many neural networks, and it’s important to have experience with as many of them as possible, as each has unique features and approaches to generation. Such experience allows designers to achieve greater flexibility, precision, and expressiveness in their projects."
Lera elaborates on the importance of multi-tool expertise:
"Every neural network has its strengths and weaknesses. Some are better for photorealistic images; others excel in abstraction or surrealism. By combining multiple tools, you can balance their limitations and maximize their potential. Knowing how to work with different networks and adapt them to your workflow is invaluable.
For example, in the video, I generated the Recraft logo using multiple AI models. This perfectly showcases the idea of combining different neural networks to create a more refined and versatile final design."
Recraft’s unique features and ease of use make it stand out in a crowded field of design tools.
"Recraft is a brilliant tool with unique features that are exciting to use. If the generations became sharper or there was a clearer prompt system, it would be an absolute game-changer."
For Lera, the tool’s versatility and efficiency were unmatched: "Recraft makes it incredibly fast to deliver consistent AiGC. You can get great results with just a short prompt, and the setup is super simple."
Mindset Design Studio’s success story demonstrates how Recraft boost design teams overcome long-standing challenges in creating consistent visuals, saving time, and delivering exceptional results for clients. Recraft has become an essential part of their workflow, from crafting cohesive branding to generating dynamic icon packs. For any creative team looking to elevate their processes, Recraft provides the tools to bring ambitious ideas to life. It is the only generative AI tool powerful enough for professional designers, allowing to generate and edit images with control.
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