This new interview is a can’t-miss piece in a series of case studies and success stories featuring top designers and art directors who use Recraft.

Jenia Filatova, born in Fryazino in 1988, is a Paris-based multidisciplinary artist and photographer. Her artistic philosophy—"Mixed media for mixed feelings"—perfectly encapsulates her approach to creating digital textures with surreal characteristics. Her work explores themes of chance, exaggeration, and chaos through establishing ideas, conditions, and vectors and then observing the results.

Jenia has collaborated with prestigious brands, including BVLGARI, Hermès, Adidas, Kevyn Aucoin, and JBL. Her work has appeared in renowned publications such as Vogue, The New Yorker, Esquire, and Harper's Bazaar.

The Philosophical Approach

"As an artist, I work with the theme of controlled randomness. This applies to everything—in photography and in AI images. It's like life—we can control some things, while others just happen to us. I set a vector and then observe. It's a somewhat Buddhist approach. And Recraft allows me to control the degree of this randomness, which is cool."

The Challenge

As an artist who works across multiple disciplines, Jenia faced limitations with traditional tools.

Artistic Project Transformation

For her art project "Super Juicy Sexy Flowers," Jenia used Recraft to transform her existing artwork into greeting cards.
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‍"I really like slightly changing my own pictures with Recraft, slightly changing the meaning, prompt and mood," she explains.

Style Consistency
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‍Developing and maintaining a consistent style across different projects required significant manual effort. Jenia became passionate about creating her own styles in Recraft based on her existing artwork. The artist created a special 'doll style' specifically for Recraft and used it to design Valentine's Day cards.

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Creating characters from scratch

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Here Jenia works not as an artist but as an illustrator, and she tried using these images generated in Recraft to create an animation, using Luma AI for this purpose.
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Jenia primarily utilizes three key Recraft features:

1. Vector Image Generation: For creating scalable illustrations and designs.
2. Vectorization: Converting raster images to vector format.
3. Style Control: Applying consistent stylistic elements across different images.

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While Jenia doesn't track traditional metrics like ROI or engagement rates ("I don't have any metrics because I'm an artist"), she measures success through:
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1. Improved Aesthetic Quality: "My past Midjourney v4 images were harsh, which I love! But sometimes they need to be luxury, and Recraft makes them glossy with one button."
   
   
2. Expanded Creative Possibilities: Recraft has enabled her to explore new directions in her mixed-media approach.
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Conclusion

For Jenia Filatova, Recraft serves as more than just a tool—it's an extension of her artistic philosophy that balances control and chance. By integrating Recraft into her creative process, she has enhanced her ability to transform simple images into refined artwork, develop consistent stylistic elements, and embrace the "controlled randomness" that defines her artistic vision.

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